Digital Marketing Vs Traditional Marketing

Digital marketing with Chain Social involves using digital technologies especially the internet and social media. It also aims at reaching the global community through other channels including blogs and emails. Here we take a quick look at the benefits of digital marketing.

Reduced Cost

Traditional marketing modes such as television and newspaper adverts are very costly. But online marketing requires very little capital thus making it affordable for most people. Nowadays, entrepreneurs can grow their startup businesses thanks to the cheap cost of online marketing. This then contributes to market expansion regardless of financial constraints.

Instant Results

Unlike traditional marketing, business owners can realise the full potential of digital marketing in real time. You can easily monitor various web metrics such as conversion rates and bounce rates. With such information at hand, you can take action at the most appropriate time, helping you scale your business.

Brand Development

With online advertising, you can own a whole website instead of a newspaper column. You also have the freedom to create blog posts on your site whenever you want. Digital marketing makes it is easy for your brand to maintain a professional image globally. With traditional marketing strategies such as occasional radio or newspaper adverts, you cannot realise such benefits.


In digital marketing, you can choose whether you want to see something or not. For example, it is possible for you to ignore an email thread or opt out of a social media discussion. This averts any brand damage that might stem from annoying your audience with irrelevant adverts.

Higher Exposure

Unlike traditional advertising that limits your business to a particular geographic location, online advertising puts your business on a global scale. It connects your business to new markets and increases your chances of expanding the existing customer base.

Higher Engagement

Traditional marketing involves lengthy and tedious processes when interacting with your target audience. You have to wait for responses before taking action. Online marketing allows you to engage with your target audience and address their concerns in real time.

Quick Publicity

Digital marketing allows real-time engagement with your target audience, which gives you instant publicity. It involves a chain reaction through comments and shares that help you reach new audiences and attract prospects within a short span.


Traditional marketing methods force your target audience to watch or listen to adverts. But not everyone is interested in ads. Online marketing allows audiences to skip marketing commercials that are not appealing or do not resonate with their current needs.

Easy Analytics

Through statistical tools such as Google Analytics, online marketing lets business owners know what is profitable and what is not. It gives insight into useful metrics such as inbound traffic and visitor conversion. This places you ahead of competitors who still rely on traditional marketing techniques.

Strategy Refinement

Statistics help you know what is working and what is not. But online statistics from Google Analytics are much faster when it comes to giving results compared to traditional statistics. The analytical data is always in real time, meaning you can make necessary adjustments on time.