Digital Marketing Vs Traditional Marketing

Digital marketing with Chain Social involves using digital technologies especially the internet and social media. It also aims at reaching the global community through other channels including blogs and emails. Here we take a quick look at the benefits of digital marketing.

Reduced Cost

Traditional marketing modes such as television and newspaper adverts are very costly. But online marketing requires very little capital thus making it affordable for most people. Nowadays, entrepreneurs can grow their startup businesses thanks to the cheap cost of online marketing. This then contributes to market expansion regardless of financial constraints.

Instant Results

Unlike traditional marketing, business owners can realise the full potential of digital marketing in real time. You can easily monitor various web metrics such as conversion rates and bounce rates. With such information at hand, you can take action at the most appropriate time, helping you scale your business.

Brand Development

With online advertising, you can own a whole website instead of a newspaper column. You also have the freedom to create blog posts on your site whenever you want. Digital marketing makes it is easy for your brand to maintain a professional image globally. With traditional marketing strategies such as occasional radio or newspaper adverts, you cannot realise such benefits.


In digital marketing, you can choose whether you want to see something or not. For example, it is possible for you to ignore an email thread or opt out of a social media discussion. This averts any brand damage that might stem from annoying your audience with irrelevant adverts.

Higher Exposure

Unlike traditional advertising that limits your business to a particular geographic location, online advertising puts your business on a global scale. It connects your business to new markets and increases your chances of expanding the existing customer base.

Higher Engagement

Traditional marketing involves lengthy and tedious processes when interacting with your target audience. You have to wait for responses before taking action. Online marketing allows you to engage with your target audience and address their concerns in real time.

Quick Publicity

Digital marketing allows real-time engagement with your target audience, which gives you instant publicity. It involves a chain reaction through comments and shares that help you reach new audiences and attract prospects within a short span.


Traditional marketing methods force your target audience to watch or listen to adverts. But not everyone is interested in ads. Online marketing allows audiences to skip marketing commercials that are not appealing or do not resonate with their current needs.

Easy Analytics

Through statistical tools such as Google Analytics, online marketing lets business owners know what is profitable and what is not. It gives insight into useful metrics such as inbound traffic and visitor conversion. This places you ahead of competitors who still rely on traditional marketing techniques.

Strategy Refinement

Statistics help you know what is working and what is not. But online statistics from Google Analytics are much faster when it comes to giving results compared to traditional statistics. The analytical data is always in real time, meaning you can make necessary adjustments on time.

The Many Benefits Of Digital Marketing

In the past, marketing teams had limited options available to them. Now, thanks to the internet, marketers have a world of options. The benefits of digital marketing are extremely impressive. Keep reading if you want to learn more about what marketing can offer you.

You Can Do A Lot With A Little

It’s okay if you don’t have much money to spend on marketing. If you do the bulk of your marketing online, you’ll be able to reach people without having to drain your budget. In fact, many online marketing methods won’t cost you a thing.

Many small businesses have a limited amount of funds to work with. If you want to grow your business, you need to spend that money carefully. If you rely on digital marketing, you’ll be able to stretch every single dollar that you have.

You Can Target Specific People

When you advertise, your goal shouldn’t just be to reach the largest amount of people possible. You should be trying to target the right people. Digital marketing allows you to focus your attention on the people that are most likely to become your customers. Especially ones that are already searching for you through Search Engines like Google. There are many agencies that specialise in this field: Vision Elementz SEO.

Many online advertising platforms have a great deal of information on their user base. From social media to search platforms, the top advertising venues can tell you everything about the customers you’re trying to reach. You’ll have full control over who sees your ads.

There are countless social platforms you can use to raise your brand awareness – Facebook, Twitter,, Vimeo and Foursquare are some popular picks, just to name a few.

Digital Marketing Is Easy

You don’t have to shoot a commercial or gather addresses to launch a marketing campaign. All you have to do is find the right place to advertise. Digital marketing tends to be quite simple. Launching a campaign doesn’t require a lot of time or energy; it’s simple by design.

If you’re already trying to run a business, you don’t need new challenges. If you rely on digital marketing, you’ll be able to focus your attention on other aspects of your business. You’ll be able to get what you need without having to give up a lot.

You Can Build On Your Successes

When you launch a digital marketing campaign, you’ll be able to gather information about your campaigns. You can use this data to launch bigger and better campaigns in the future. You’ll be able to build on all of the successes that you have.

If you really want your business to grow, you need to figure out what you could be doing better. Digital marketing will provide you with access to valuable data. Whenever you launch a new marketing campaign, you’ll be able to correct your past mistakes.

Are you interested in digital marketing? If you want to take advantage of the benefits of digital marketing, now is the time to start learning more. If you educate yourself, you’ll gain a deeper understanding of digital marketing and how it works. Take the time to familiarise yourself with marketing. If you have a deep understanding of digital marketing, you’ll be able to accomplish a lot.